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Round Hill Pacific

round hill pacific

“Real Estate Development” and “Family Business” aren’t typically synonymous. But in a world of flashy new mid-rises, Round Hill Pacific is not a typical company. Since their founding in the 1970s, they've focused on the development of buildings that others tend to neglect.

 

A heritage of housepets

 

My first hurdle with Round Hill Pacific was in identifying their value proposition. Many of their buildings are antiquated, and lack the sort of modern communal amenities that’ve become standard in recent years. So, I focused on what the newer apartments typically can't offer: flexibility with larger pets and unique, historical buildings.

After a deep-dive into the site strategy, I worked with my team to pinpoint several ways the website might sing: a property "favorites" functionality that didn't require a login, a "City Life" feature to give prospective tenants a taste of their new neighborhood, and a concise, lighthearted tone for a warm welcome.

 
 
 

Round Hill Pacific was kind (and trusting) enough to give me carte blanche with my copywriting duties. The rest is, as they say, history.

As lead brand writer for Prometheus Real Estate for over two and a half years, I’ve drafted everything from a library of faux book titles to over 200 separate property descriptions, to their internal brand guidelines, to their newly-minted website. I even flew to Prometheus HQ in the San Mateo to teach a day-long workshop on how to write concise and effective copy.

On the topic of real estate, I also branded, helped name, and wrote the website and brand guidelines for Axis in DTLA.

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role

Writer, Strategist

team

Owen Jones & Partners

Year

2017