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The Nature Conservancy

The nature Conservancy

Since 1951, The Nature Conservancy (TNC) has been making an impact on conservation worldwide. (In 69 countries, to be exact.) Their collaborative approach to preservation has brought a modern mindset to global responsibility, growth, and inclusion. In essence, less "us against them" and more "everyone in it together."

 

Where hemispheres collide

A global non-profit, TNC is comprised of over 600 brilliant scientists. Yet, as scientists, it's no surprise that, at times, they struggle to articulate their goals in digestible language. The Our World campaign hinged on investment from donors who understood what we were trying to accomplish, and why. That's where Ryan came in. 

Ryan's work with The Nature Conservancy began with editing their Our World website. He later went on to help their executive team rename certain global initiatives for greater clarity, and then critiqued a guidance framework to aid ecologists and farmers across the globe.

 
 

As their efforts continue to expand, Ryan continues to be proud of the work that TNC does—and the work they’ve done together.

Related work

As you might expect, both ecological and social responsibility have factored into many of Ryan's brand projects. From Willamette Valley Wine to Conservation International, to Green Mountain Coffee, to Insitu, he's worked with brands to carefully handle idealism, belief systems, ideologies, social biases, and the like.

 

Role

Editor, Strategist

TEAM

Owen Jones & Partners

YEAR

2016