Biome, a novel
Biome is a Young Adult Science Fiction novel. The story centers around a cadet on a Martian colony, who discovers that her memories are being altered every week. So, groundhog’s day (or rather week) in space. In October of 2016, the book was successfully funded for a print run on Kickstarter.
Showing a little spine
Sure, it might seem like shameless self-promotion to feature my own novel in my portfolio. But for anyone who's ever undertaken indie art promotion of any sort, you'll understand that self-publication is akin to starting a brand.
What follows is a breakdown of how I set about the task. Like any good marketing professional, my first (and most obvious) hurdle was reaching my audience, which I’d roughly identified with some pre-release hoopla.
01—Having no shame
Aside from everything I did to make sure the book looked and read professionally, my first step was knocking on doors. Being acquainted with a few authors, I knew I could at least ask them to give the book a read for possible endorsement. I also recruited a handful of book bloggers and review organizations to generate some marketing buzz.
Not only did these efforts build anticipation for the release—such as a Recommended Review from Kirkus, which got Biome noticed by library distributors—it also gave the book a little accreditation.
02—friends OF friends
I’m a big fan of the Harry’s launch model. From the outset, I knew I wanted to do something similar. So, the Biome Referral Program worked more-or-less exactly like its hairless predecessor—friends could refer others to earn branded goodies.
No, it wasn’t a riveting success. But I did scoop 150 solid email leads for the next step in the marketing strategy.
03—Bringing people along for the INTERSTELLAR journey
With email list in hand, I launched a Kickstarter campaign. In retrospect, there are many reasons this probably wasn’t my best decision. But I was able to use the Kickstarter pitch as a kind of book trailer. I wrote a script, pulled some favors, spent a weekend shooting b-roll, and put the video together in a flurry. The Kickstarter successfully raised over $3,500 in just two weeks, with daily fun facts about the writing process to keep things spicy.
04—Promoting and future PLANNING
Since the book hit proverbial shelves in December 2016, it has steadily—and slowly—found an audience. In 2017, it won first place in the Writer’s Digest Self-Published E-Book Awards. Fingers crossed, the best is yet to come.
Stranger Fiction Co.