The Nature Conservancy

The nature Conservancy

Since 1951, The Nature Conservancy (TNC) has been making an impact on conservation worldwide. (In 69 countries, to be exact.) Their collaborative approach to preservation has brought a modern mindset to global responsibility, growth, and inclusion. In essence, less "us against them" and more "everyone in it together."


Where hemispheres collide

A global non-profit, TNC is comprised of over 600 brilliant scientists. Yet, as scientists, it's no surprise that, at times, they struggle to articulate their goals in digestible language. The Our World campaign hinged on investment from donors who understood what we were trying to accomplish, and felt the urgency of that mission. That's where I came in. 

My initial work with TNC was providing an editorial pen to their Our World website. Later, I went on to help their executive team rename certain global initiatives for greater clarity, then critiqued a guidance framework to aid ecologists and farmers in their unified efforts.


Related work

No surprise, both ecological and social responsibility have factored into many of my projects. From Willamette Valley Wine to Conservation International, to Green Mountain Coffee, to Insitu, I’ve worked with brands to carefully handle idealism, belief systems, ideologies, social biases, and so on. Honestly, it’s some of the most rewarding work that I do.



Editor, Strategist


Owen Jones & Partners